Sandy Bernbaum '60: A connector by nature
The Starbucks on Madison is Sandy Bernbaum's office away from home. He and his wife, Barbara, visit the store, just down the street from where they live, every morning. There, just as he did before he retired from running The Retirement Planning Co., you'll find him busy making connections and deals—often involving folks from the greater Lakeside community. (After being interviewed for this article, he was to meet up with a young Lakeside alum looking for investors in his startup.)
Call him a connector by nature. He follows in the footsteps of his dad, a nationally known innovator in the insurance business. "My father had charm, persistence, a lot of savvy, and an uncanny ability to strike deals," Bernbaum says. ";He had guts and he made a lot of phone calls.
"I like to think that I take after him."
After Bernbaum earned a degree at the University of Washington, he became a partner in his dad's pension and profit-sharing consulting business. He emulated his father's persistence—the most meaningful advice his father gave him over the years, he says, was ";stick with whatever you're doing at the time until you succeed"—and his courage to strike out in new ways. His dad put together the first insurance company-administered pension plan in this area, for the Rainier Brewing Co; negotiated one of the largest private pension funds in the country in 1954, for the Teamsters; and established Nordstrom's profit-sharing plan.
And like his father, the younger Bernbaum is active in community and charities. Lakeside is one of his focuses because of what the school has meant to him. He came to Lakeside in 1955 in 7th grade. Ask him for the names of his college profs and he'll draw a blank, but he quickly reels off the names of the Lakeside faculty "who had such a profound impact on my life: George Taylor, Bill Dougall, Jean Lambert, Doc Morris, Vern Parrington, Doc Naiden, Fred Bleakney, Mac McCusky, and Bob Spock."
As past president of the Seattle Association of Life Underwriters and the Estate Planning Council of Seattle, Bernbaum was a perfect volunteer for the Lakeside's Planned Giving Advisory Committee. One of the committee's founding members, he served from 2004 through last June. He was also on Lakeside's Alumni Board from 1967-1973 and was president from 1970-1972, which included serving on the Lakeside Board of Trustees. These were critical years in Lakeside's history because of the decision to merge in 1971 with St. Nicholas School.
A nice bonus for Bernbaum was that his daughter, Laurie Bernbaum '88, could attend the same school as her dad. Bernbaum also has a son, Joel, who attended Mercer Island High School.
Because planned giving is an integral part of the estate-planning process, and he spent his career helping others plan for the future, Bernbaum felt he should practice what he preached. He has designated planned gifts to Lakeside, the National Multiple Sclerosis Society, Swedish Hospital, Virginia Mason Medical Centers, and the Jewish Federation of Greater Seattle. Lakeside is fortunate to be the beneficiary of a portion of Bernbaum's retirement account. He selected this type of planned gift because if this portion of his retirement account were to be given to his heirs, they would have to pay income and estate tax. As a nonprofit organization, Lakeside does not pay tax on this gift.
"My life has been very full and complete," says Bernbaum, "and it only seems right to now give back to the best of my ability."
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